Made for Adobe's Creative Jam Competition (Toronto 2017) with Fatima Almuhtaram.
Theme: Everything isn't as it seems.
Time limit: 3 hours.
We created a series of poster advertisements for a fictional arts & crafts group calls the Craft School Flunk Outs offering workshops for the DIY challenged. We wanted to position the brand as fun and a bit self-deprecating and brutally honest about the process of learning how to do something and learning how to do it really really well. We took a more humorous approach with our ads, showing those first failed attempts.